Resume

Megan Lovelady
Graphic Design & Digital Marketing Specialist | Colorado

Marketing strategist and graphic designer who identifies business challenges and builds the strategy, design, and copy needed to solve them — from initial concept through final execution.

Skills:

Marketing: Email Marketing & Campaign Management, Social Media Management, B2C & B2B Marketing, Brand Development, SEO Tools
Design: Photoshop, InDesign, Illustrator
Platforms: HubSpot, Klaviyo, MailChimp, Oracle NetSuite, nopCommerce, Shopify
Analytics & Ads: Google Analytics, Tag Manager, Google My Business, Google Ads, Pinterest Ads, Facebook Ads

Experience:

Graphic Design & Digital Marketing Specialist — Novelty Lights
Apr 2023 – July 2026

• Proactively learned Illustrator and InDesign to take on brand and print design work, expanding beyond prior digital-only design experience
• Designed the company’s core product catalog from scratch in InDesign, coordinating layout, product photography, and copy into a print-ready piece
• Created logos for two new product lines, RetroGlo and Festive Living, from concept through final vector artwork in Illustrator
• Redesigned company business cards to align with updated brand standards and colors
• Designed ongoing web and email graphics for noveltylights.com, plus product-page infographics (bulb sizing guides, product comparisons) using Photoshop and Illustrator
• Designed and produced weekly B2C email campaigns using Photoshop and HubSpot, averaging 15-25% open rates and 20,000 opens per send
• Partnered with the in-house photographer to produce and schedule social content across Pinterest, Instagram, and Facebook

Home Trends & Design (HTD) / World Interiors.com (WI)
Feb 2020 – Mar 2023
Marketing Manager | Feb 2022 – Mar 2023

• Partnered with department managers across the company to establish new SOPs for digital ad planning
• Produced daily email campaigns in Photoshop and Klaviyo to launch new collections, spotlight products, and drive sales events for online and in-store customers
• Planned and executed social campaigns across Facebook, Instagram, and Pinterest, driving consistent quarter-over-quarter sales growth for both brands
• Managed PPC across Google Ads, Pinterest, and Facebook — local-market campaigns to grow WI retail traffic, and B2B campaigns targeting interior designers and wholesale buyers for HTD

Digital Marketing Coordinator | Apr 2021 – Feb 2022

• Led the brand refresh and redesign of WI’s logo and brand guidelines, including color palette, typography, email signatures, and business cards
• Implemented a new Shopify theme, restructured site navigation, and revamped product search tags
• Improved blog readability and copy-edited web content across both sites

E-Comm Sales & Marketing Coordinator | Feb 2020 – Apr 2021

• Grew B2C site traffic 30% and cut bounce rate from 28% to 4% over 12 months by improving SEO and PPC strategy
• Processed and managed e-commerce orders across 10 online retail partners

Jr. Marketing Coordinator — Loop1 Systems, Inc.
Apr 2019 – Jan 2020

• Managed social media marketing campaigns across Facebook, LinkedIn, and Twitter
• Wrote blog articles and redesigned pages on the company’s WordPress site

Client Support Analyst (Contract) — Cognizant, on-site at Facebook
Apr 2018 – Dec 2018

• Supported government officials’ accounts and Tier A GSO client cases during the 2018 election cycle
• Provided operational and product support across 10+ Facebook internal advertising tools

Digital Content Specialist — Gannett (formerly GateHouse Media)
Jan 2016 – Mar 2018

• Copy-edited news and feature articles for syndication across 500+ newspapers nationwide
• Built Tableau data visualizations from government databases to embed in news articles

Online Marketing Specialist — supercheapsigns.com
Apr 2015 – Nov 2015

• Built new email and social media marketing strategies to grow digital presence

Social Media Marketing Manager (Part-Time) — Vulcan Gas Company
Oct 2014 – Apr 2015

• Created print and online marketing materials for events and performances
• Designed weekly email newsletters in MailChimp

Marketing Assistant & Graphic Designer (Contract) — GDI
Feb 2014 – Oct 2014

• Designed social media and print marketing materials for three downtown Austin music venues: Speakeasy, TenOak, and Bambu

Education:

Texas State University — Master of Arts (2013)
Mass Communication, Emphasis in Digital Media

University of Texas at San Antonio (UTSA) — Bachelor of Arts (2011)
Communication, Emphasis in Technical Communication